Whether bright and bold, or muted and dull, color is the quintessential ingredient in creating a product image or a physical environment. Learn about the emotional impact of color and the importance of color psychology. The Pantone family of publications can show you how to make better color decisions and communicate the precise message, for which you are looking.
Learn more from our selections on the left, make better color decisions with our publications, and let us help coordinate your world.
Get help creating quality design for printed materials. We provide designers, technicians and printers with the tools and equipment they need to specify exact color at every step of the process.
When your world of color encompasses a wide range of media, look to Pantone for digital support to provide color consistency in all your multimedia projects.
Color is the essential ingredient in creating today's products. For design professionals in fashion and home furnishings seeking expert color communication tools, the latest in color and trend information or our PANTONE UNIVERSE line of designer accessories, you will find it here.
Product designers have the challenge of specifying color for a wide variety of materials, from paper to fabric to plastics. Follow us to find all of the essential tools you'll need throughout the design and output process, including color chip books, formula guides, swatch files and the most comprehensive color system available for plastics.
Through a relationship with Fine Paints of Europe, designers, architects and discerning homeowners can confidently specify and match Pantone's color standards in paint. Whether you are a design professional looking to incorporate brand identity standards and coordinate materials such as fabrics, furnishings, carpets and paint for interior design projects, or a savvy consumer looking for the right color for your home, Pantone has the colors you want.
The PANTONE Color Think Tank plans and chooses palettes that lead to instant connections with your customer. A focused color rationale and correct palette are the perfect ingredients for success.
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