FOR IMMEDIATE RELEASE

CONTACTS:

Ellen Pinto
Pantone, Inc.
201/935-5500
ellen_pinto@pantone.com

Lisa Auslen
A&R Partners
415/363-0982 x220
lisa_auslen@arpartners.com

Pantone and Apple Launch Worldwide
Color Seminar Series

Design and Production Professionals Learn About the Latest Color Innovations, Tools and Techniques

Macworld Expo (Booth 1947), San Francisco, Calif. - January 6, 1998 Pantone, Inc., and Apple Computer Inc. today announced that their Expand Your Color Universe Worldwide Tour 1998 will kick off on January 29th in Montreal, Canada. Major influencers in the color market have joined Pantone and Apple as sponsors of the seminar, including Agfa, Color Solutions, DuPont, PhotoDisc, Inc., Hewlett-Packard, Eastman Kodak Company, Mohawk Paper Mills, Inc., Nikon, Inc., X-Rite and others. The series of seminars are free, half-day, intensive educational sessions, offering creative and production professionals instruction and tips on how to incorporate the newest and hottest color tools and techniques into their work. A total of 28 seminars are planned with locations throughout North America, Asia and Europe. See the Color Tour '98 Website at www.colortour98.com to locate the most convenient date and city and to register free-of-charge.

Electronic color expert Michael Kieran, president of DPA Communications, a training and consulting firm based in Toronto, Canada will lead the World Tour seminar series. Kieran has authored a number of books on color and is a contributing editor for Publish, Graphic Monthly and Applied Arts magazines. Kieran provides consulting on color technology and strategic planning for a number of major computer software and hardware manufacturers. More than 15,000 people have attended his one-day seminars on color scanning, color printing, color correction and color management systems.

"Color quality is crucial to the effectiveness of your communications, and the tools for controlling and applying color are more powerful than ever before," said Mr. Kieran. "I'm excited that Pantone, Apple and these other leading vendors are helping educate customers about taking best advantage of these potent new design tools."

"With these seminars, we are bringing together leading vendors to educate the graphic design and publishing community about the latest color innovations, technologies and tools," said Richard Herbert, senior vice president of Pantone. "Each of the sponsors bring expert advice and top quality products to the color seminars. Attendees will walk away with a new knowledge base which they can begin incorporating into their work immediately, giving them an edge over their competition."

Seminar Topics
The seminar topics focus on a range of color technologies. The format of the seminar, a half-day intensive educational experience, will allow participants to select from the four sessions or stay for the entire morning.

Color Trends 1998

• Today's most innovative uses of color
• Provocative new palettes for 1998 and 1999
• Color combining redefined

Specify Your Best Color

• Media-agile color: create it once, output it anywhere
• Extending the gamut of color print by using more than four inks
• A complete high-fidelity color workflow any designer can use
• Tools for managing images, graphics and other digital assets

Color Output Options

• Color output from the desktop
• Digital color printing: the state of the art
• Optimizing the RGB to CMYK conversion

Color-Managed Workflows

• Creating ICC profiles of a scanner, monitor and printer
• Managing color in Photoshop, Illustrator, QuarkXPress, PageMaker, and FreeHand
• Controlling color by the numbers
• Fundamentals of color correction

Expand Your Color Universe Registration Information
To attend any one of the free seminars, register online at www.colortour98.com or call toll-free (800) 947-5670, ext. 700. Additional information and a complete list of tour dates and locations on Expand Your Color Universe: 1998 World Tour Seminars is also available on the Web at www.colortour98.com.

Pantone, Inc., the leading global source of products for the selection and accurate communication of color, is the developer of the PANTONE® MATCHING SYSTEM®, the PANTONE Process Color System® and the PANTONE Hexachrome®† six-color ultra high fidelity process system, three distinct global languages for color specification and reproduction. PANTONE Color Systems have been widely accepted and utilized by designers and printers since 1963 and are currently in use in almost 100 countries throughout the world. Pantone, Inc. is an ISO 9002 registered company.

Expand Your Color Universe:
1998 World Tour Seminars Seminar Schedule

†Six-color Process System Patent Pending - Pantone, Inc.
HexWrench™ and SAME™ are trademarks of Studion Soft Industries, Ltd.
Studion® is the trade name for Studion Soft Industries, Ltd.
All trademarks used herein are either the property of Pantone, Inc. or other companies. © Pantone, Inc., 1997

PANTONE . . . The Power of Color®